Dreame has named global star Yifei Liu as its new brand ambassador, supporting the company’s push into premium smart large home appliances.

The campaign spotlights Dreame’s three pillars of next‑gen living—laundry care, fresh food storage, and air quality—positioning the brand as a leader in intelligent home technology. Alongside its established strength in floorcare, Dreame aims to shape what it calls “the ideal home of the future.”