Haier Europe, the world’s top company in the large household appliances sector, will showcase its innovations at IFA in Berlin with a 3,000 m² exhibition space, inaugurated by CEO Neil Tunstall.

• Sustainability & Smart Home Integration: The company emphasizes sustainability, with over 70% of its products connected to the hOn app. It has achieved Zero Waste certification, aims for 60% renewable energy by 2025, and has significantly reduced water usage.
• Naturally Connected Vision: Within the Naturally Connected vision, the guiding concept of the Haier Europe stand at IFA, sustainability represents a founding element of the proposed domestic ecosystem. Over 70% of Haier Europe products are now compatible with the hOn app, the constantly evolving and expanding platform, designed to offer an increasingly complete and personalized smart home experience
• Brand-Specific Innovations:
• Candy: Celebrates 80 years, unveiling a revolutionary washing machine and advanced dryer technology.
• Hoover: Introduces new cleaning solutions, including powerful vacuum technology and multi-surface stain removers.
• Haier: Expands into TVs and showcases advanced home appliances, Among the most advanced proposals are Bionic Steam in ovens, synonymous with superior taste, Heat Pump, the heat pump also applied to washing for excellent results and maximum energy savings, and Biovitae, a UV-free LED light capable of thoroughly sanitizing the inside of the dishwasher and its contents. In the refrigeration universe, the technologies that have made Haier the leader in conservation are further enriched: Ice&Water Enhance offers new solutions for managing water and ice and the Protein Bank drawer allows you to keep some foods as fresh as the first day.
• Interactive Experience: Visitors can explore living scenarios, engaging with cutting-edge appliances from Candy, Hoover, Haier, and Care+Protect.
• Event Details: exhibition runs from September 5-9 in Berlin.