LG Electronics Battles Tariffs with Subscription-Powered Appliance Strategy

LG Electronics reported Q3 revenue of ₩21.88 trillion and operating profit of ₩688.9 billion, down 1.4% and 8.4% year-over-year. The dip was largely due to tariff costs on U.S. appliance exports and sluggish global demand recovery.

Despite these challenges, LG is leaning into its appliance subscription business, which bundles products with services—offering a steady growth path and recurring revenue. The company is also optimizing global production to reduce tariff impacts.

Meanwhile, the TV division struggled with rising marketing costs and fierce competition. One-time expenses from voluntary retirements also affected profitability.

Looking ahead, LG is prioritizing qualitative growth in B2B sectors like HVAC and vehicle components, while expanding non-hardware businesses such as WebOS and online services. The upcoming IPO of its Indian subsidiary is expected to fuel future investments and restructuring.

More detailed earnings by division will be shared later this month.