Midea Group reported a strong performance in the first half of 2025, with total sales surging 16% year-on-year to 250 billion yuan (€30 billion). Net profits outpaced revenue growth, climbing 25% to 26 billion yuan (€3.1 billion), reflecting a healthy profit margin exceeding 10%.

🌍 Global Momentum and Brand Strength

International revenue rose 17.7%, underscoring Midea’s growing footprint across global markets. The company’s Original Brand Manufacturing (OBM) segment delivered standout results, while e-commerce sales soared by more than 30% compared to the same period last year—highlighting Midea’s agility in digital channels and consumer engagement.

🤝 Strategic Acquisition

In a key move to strengthen its European presence, Midea completed the acquisition of Teka Group (excluding its Russian operations) during H1 2025. This strategic integration is expected to enhance product offerings and accelerate market penetration across the region.