China’s home appliance market is entering a new phase of price adjustments, with several major brands — including Hisense, Haier, Midea, Siemens, TCL, Panasonic, Rongsheng, and Fotile — confirming that retail prices are climbing across multiple categories. The news has sparked strong consumer interest, especially as global raw material costs continue to fluctuate.

During a recent visit to appliance retailers in Nanjing’s Xinjiekou district, reporters found that while price increases are real, they’re not uniform across all products or channels. Here’s what’s behind the shift.

📈 Raw Material Costs Are the Main Driver

One of the clearest pressures comes from rising copper prices, a critical material in refrigerators, compressors, and especially air conditioners.

🔹 Refrigerators: Copper & Component Upgrades
A Rongsheng refrigerator representative explained that higher copper costs have pushed up production expenses. The brand also differentiates