Electrolux Group has named Spanish designer Joaquín García Sanchis as the new global design coordinator for its key brands: Electrolux, AEG, and Frigidaire. 

Sanchis joins the company from Italdesign Giugiaro, where he served as Head of Design and collaborated with major automotive brands including Renault, Ford, Skoda, and Seat—both directly and through his own design studio.

In his new role, Sanchis will oversee the creative direction and design alignment across Electrolux Group’s global portfolio. He will report to Elena Breda, Vice President of Product Strategy, Innovation, and Sustainability.