At the European Trade Conference in Venice, Midea showcased one of its most ambitious product portfolios to date, reinforcing its strategic push into the European market. The brand introduced major innovations across built‑in appliances, refrigeration, laundry care, and small domestic appliances—each designed to meet the evolving needs of consumers and industry professionals.

Built‑In Appliances: Three New Series for Every Kitchen Style

Midea’s built‑in category takes a significant leap forward with the launch of three new lines—Eleva, Ispira, and Essenza—each tailored to a different market segment.

Eleva: Premium Performance Meets Contemporary Design

Positioned at the top of the range, the Eleva series blends advanced technology with refined aesthetics. Key features include:

– TasteXpress®: a high‑temperature grill system for fast, crispy results 
– XpressControl™: precise temperature management down to 30°C 
– Control On‑the‑Go: remote operation via the SmartHome app 
– Modern design with touch UI and a side knob for intuitive control 

Eleva is engineered for consumers who want both high‑end performance and a sleek, modern look.

Ispira: Versatility and High Performance

The Ispira line focuses on flexibility and speed, making it ideal for dynamic, everyday cooking. Highlights include:

– XpressFry™: a 360° hot‑air system for crispier textures 
– XpressCook: up to 2500 W of power to cut cooking times 
– Dedicated pizza function for expanded culinary possibilities 

Ispira is designed for households that value performance without compromising versatility.

Essenza: Accessible Quality

For a more budget‑friendly segment, Essenza delivers solid performance with:

– XL cavity capacity for larger dishes 
– Even‑Pro Technology ensuring uniform heat distribution 

Essenza offers reliable functionality at an accessible price point.