ILVE has named Matteo Lupi as its new leader for high‑end market positioning, drawing on his extensive international experience across North America and the Far East. In his new role, Lupi will oversee strategic growth in key regions including Europe, the United States, and Australia.

Lupi joins ILVE after more than 20 years at Smeg, where he built his entire career as an export manager, guiding commercial development in both the USA and Asia.

Reporting directly to Alberto Illotti, Lupi will coordinate ILVE’s global commercial strategies, ensuring the brand’s technological excellence is aligned with the expectations and needs of diverse international markets.

This appointment forms part of a broader strengthening of ILVE’s management team under General Manager Pierluigi Amico, as the company continues to reinforce its position as a global leader in premium cooking appliances.