Panasonic has officially pulled out of the refrigerator and washing machine categories in India, ending years of low sales and mounting losses. With market shares of just 0.8% in fridges and 1.8% in washing machines, the company struggled to compete in a crowded, price‑sensitive segment.

This exit is part of Panasonic’s global restructuring, allowing the brand to shift focus toward HVAC, B2B solutions, and smart home technologies—areas with stronger growth and profitability.

Panasonic says it will continue to support existing customers with service and spare parts, while helping dealers clear remaining stock.

The move highlights a broader trend in India’s appliance market: global brands are prioritising high‑margin, tech‑driven categories over traditional white good