Caple is stepping into a new era of brand visibility with the launch of its first TV advertising campaign, set to run throughout 2026. The move marks a significant investment in supporting its nationwide network of independent retailers.

The kitchen appliances, sinks, taps, and furniture specialist has teamed up with Channel 4 and its family of channels—including More4 and E4—to air the campaign during key periods in March, April, and October.

By increasing its presence on mainstream television, Caple aims to strengthen consumer awareness and drive more shoppers toward its retail partners across the UK. The brand says the initiative is designed to reinforce retailer support at a time when visibility and trust are more important than ever.