LG Electronics has secured its position as the top home appliance brand in the United States for the second year in a row, strengthening the momentum it built throughout 2024.

According to new data from U.S. market research firm Traqline, LG captured a 22% revenue share across six major appliance categories in 2025—washers, dryers, refrigerators, dishwashers, freestanding ranges, and microwave ovens.

LG Hits a Milestone: No. 1 in U.S. Refrigerators
The standout story this year is refrigeration. 
LG overtook Samsung, GE, and Whirlpool to claim 24.3% of the U.S. refrigerator market, marking the first time the company has led this category.

Independent Ratings Back Up LG’s Market Dominance
LG’s performance isn’t just about sales—it’s validated by third‑party evaluations:

– Consumer Reports ranked LG washers in the top three spots for both its 2026 Front‑Load and Top‑Load Washer lists. 
– J.D. Power named LG the highest‑rated brand for both French‑door and side‑by‑side refrigerators in its 2025 customer satisfaction study.

Three Strategic Moves Behind LG’s U.S. Success
LG attributes its continued leadership to a focused strategy built on technology, manufacturing, and customer trust:

1. AI‑Driven Hardware
LG has embedded artificial intelligence directly into motors, compressors, and other core components. These systems self‑optimize for efficiency and predict maintenance needs, reducing failures and boosting long‑term reliability.

2. Hyper‑Automated U.S. Manufacturing
The company’s Tennessee “Lighthouse Factory” uses advanced robotics and automation to cut production costs, increase precision, and minimize human error, setting a global benchmark for smart manufacturing.

3. Localized Supply Chain & Service Network
With a supply chain rooted in the U.S. and Mexico—and a network of 1,900+ regional warranty centers—LG ensures fast delivery, strong after‑sales support, and high consumer confidence.

Expanding Into B2B and Builder Markets
LG is also accelerating its B2B growth. 
A new partnership with CSC ServiceWorks expands LG’s footprint in commercial laundry, while its built‑in appliance packages continue to gain traction with home builders. The company reports a 64% year‑over‑year increase in builder‑channel sales in 2024.