LG Electronics has announced the appointment of Lyu Jae-cheol as its new Chief Executive Officer, effective December 1. Lyu brings a proven track record of innovation and strategic growth, having successfully led the Home Appliance & Air Solution (HS) division. Under his leadership, LG expanded its footprint in B2B markets, introduced subscription-based services, and strengthened its direct-to-consumer (D2C) offerings—all while maintaining LG’s competitive edge in the global home appliance sector.

As CEO, Lyu aims to build on LG’s legacy of excellence by enhancing the company’s competitiveness and unlocking new growth opportunities. His vision includes reinforcing LG’s leadership in home appliances and extending that success across the entire organizat,