The latest figures from China’s National Bureau of Statistics (NBS) show a mixed picture for the country’s “big four” white goods categories during the first ten months of 2025. While three of the four major home appliances posted year-on-year growth, television production continues to slide.
Washing Machines Lead the Pack
Washing machines were the clear standout, with production surging 6.4% year-on-year to 101.08 million units from January to October. That’s an impressive volume, though the pace of growth has eased slightly compared to the 7.5% increase recorded over the first nine months.
Steady Gains for Cooling and Cold Appliances
Air-conditioner output continued its upward trend, posting solid year-on-year growth (exact percentage not disclosed in the latest release but in line with recent positive momentum).
Refrigerator production also expanded on the year, supported by steady replacement demand and export orders.

The divergent trends highlight a clear split in China’s white goods sector: essential laundry, cooling, and refrigeration products are enjoying healthy demand, while the TV segment faces structural headwinds. With the all-important year-end shopping festivals and pre-Lunar New Year restocking season approaching, manufacturers will be watching November and December figures closely to gauge whether the positive momentum in the first three categories can offset the weakness in televisions.
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