Midea has just wrapped up an extraordinary third quarter, marking a pivotal moment in its global journey—and nowhere is that momentum more tangible than in Europe.

🚀 Q3 Highlights:
– Revenue: RMB 363 billion 
– Profit: RMB 37.8 billion 
– B2B Growth: Now accounts for over 30% of total revenue 
– Overseas OBM Business: Up 45% year-over-year 

These figures reflect more than just strong financials—they signal a strategic shift. Midea’s transformation from “Made in China” to “Created by Midea” is accelerating, powered by a robust global brand strategy and a surge in overseas demand.

Europe: A Frontline for Innovation

In Europe, Midea’s evolution is unfolding in real time. The region is witnessing:
– Deeper customer partnerships that foster trust and long-term collaboration 
– Localized innovation tailored to European lifestyles and sustainability goals 
– A stronger brand presence across key markets, from appliances to smart home solutions 

This isn’t just growth—it’s a redefinition of what smart living looks like. Midea is not only delivering cutting-edge products but also shaping the future of home technology through meaningful engagement and regional relevance.

As Q4 begins, all eyes are on Europe as Midea continues to push boundaries and set new standards in the white goods industry.,