Hisense Europe and MediaMarktSaturn: a strategic partnership is born that will change the rules of European retail tech. A new strategic alliance between Hisense Europe and MediaMarktSaturn Retail Group promises to redefine the consumer electronics retail landscape in Europe. The collaboration, announced today, will start in Germany and then extend to all 11 countries where MediaMarktSaturn is present. 🎯 Key objectives of the partnership: Sustainable and targeted expansion in European markets Operational optimization with rapid resolution of critical issues Comprehensive media strategies for a stronger consumer impact 👥 Leading the implementation will be key figures such as Alexander Rauchut (Chief Commercial Officer and CEO of MediaMarktSaturn Germany), Alpay Güner (VP Partner & Supplier Management), Louis Hou (Board Member Hisense Europe) and Sühel Semerci (EVP Hisense Gorenje Germany). 💬 “This partnership represents a milestone in our international growth strategy. It demonstrates what is possible when two strong partners work together as equals, with a clear vision and shared ambition,” said Hanson Han, President of Hisense Europe. 📌 Important note: The agreement is not directly related to JD.com ‘s takeover bid for MediaMarktSaturn, although it moves in the same strategic direction of consolidation and global synergy. It marks a turning point in European retail tech. It strengthens Hisense’s presence in B2C and B2B channels. It strengthens MediaMarktSaturn’s ability to offer integrated and scalable solutions. 📣 Follow our newspaper for exclusive updates on B2B tech, AI applied to retail, and global market strategies While the agreement is not directly tied to JD.com’s takeover bid for MediaMarktSaturn, it aligns with broader trends of global consolidation and synergistic growth. This move:

– Strengthens Hisense’s footprint in both B2C and B2B channels 
– Enhances MediaMarktSaturn’s capabilities to deliver integrated, scalable retail solutions