Beko UK their Reliability campaign, spotlighting the outstanding quality and long-term performance of Beko appliances.
Running from April 14 to June 30, this fully integrated campaign spans TV, BVOD, social, eCRM, retail media, and activation—reaching over 35 million UK adults.

At its core, the campaign highlights Beko’s rigorous stress-testing—from 300,000 fridge door openings to 100,000 dishwasher cycles with a 16kg load—demonstrating our commitment to durability and reliability.

📺 Catch us in-store, online, and on primetime TV.
👉 Watch the ad here: beko.co.uk/reliability