In 2024, the turnover of the Swiss V-Zug fell by 8.8% despite the good performance of OEM sales (+15.8%). V-Zug, which opened or renovated stores in Hamburg, Berlin, Milan and Sydney, did not reduce the permanent staff to 2066 people and completed the new factory and new offices.

For 2025, V-Zug expects an improvement in sales and profitability as well as a recovery in consumption. V-Zug maintains its medium-term targets, in particular a sales growth of 3 percent per year and an EBIT margin of 10-13 percent.