Coway, South Korea’s No.1 environmental home appliances company, will participate in Aquatech Amsterdam 2025 from March 11th to 14th in Amsterdam Coway will explore new growth opportunities in the European water purifier market, by forging new partnerships and enhancing its brand awareness. Alongside its highly successful Asian product lineup, Coway is also set to introduce products optimized for European customers and businesses.

A highlight of Coway’s showcase at the exhibition will be the unveiling of the company’s upcoming water purifier, tentatively named ‘SWITCH.’ This eco-friendly model is able to adapt to various kitchen settings thanks to its countertop and under-sink convertibility, and also offers non-electric water purification, making it attractive to a diverse customer base — in particular to environmentally-conscious customers.

Coway will also showcase a variety of high-performance water purifiers that feature both cold-and-hot-water functions and ice-making capabilities, catering to a wide range of diverse customer lifestyles and business needs.

Looking ahead, Coway’s water purifier strategy aims at encompassing both commercial and consumer markets. For businesses, the company is set to introduce large-capacity standing water purifiers ideal for public institutions, businesses, and schools, alongside more compact models for environments short on space. For consumers, Coway will hone in on providing water purifiers that complement the modern smart home by offering such features as temperature control, measured dispensing, and easy self-maintenance for added convenience.