Global market research agency IDC has named Roborock as the #1 global robot vacuum cleaner brand by unit sales and revenue, according to its 2024 Q2 Worldwide Smart Home Device Tracker released earlier this week. The result represents an 8% increase YoY for the brand.

Separately, the Shanghai Stock Exchange listed company (SHA: 688169) announced impressive H1 growth earlier this year. In the first half of 2024, Roborock achieved operating revenue of 4.416 billion RMB (≈USD$625m), reflecting a year-on-year increase of 30.90%. The parent company’s shareholders saw their net profit reach 1.12 billion RMB (≈USD$158m), representing a significant year-on-year growth of 51.57%.

IDC’s report states that product design and tech innovation are at the forefront of Roborock’s reasons for commercial success, with 2024 upgrades to its Qrevo and S Series “making Roborock products become more lightweight and providing enhanced navigation, obstacle avoidance, and hair entanglement prevention to consumers.”Roborock won several prestigious global media awards at IFA 2024 based on the launch of its new Qrevo Curv series, the first commercially available robot vacuum cleaner that can climb upon floor obstacles as high as 40mm[1] through a new self-developed technology called AdaptiLift Chassis. At IFA, the company also launched the Roborock Qrevo Slim, the industry first[2] and slimmest[3] dual-light 3D ToF navigation robot vacuum