LG Electronics Inc., the leading global home appliance maker, on Friday said it is set to showcase new products for bathrooms for the first time, making a foray into the sector.

The South Korean tech giant will unveil various appliances such as a shower head with a water purification filter at the 2024 Kitchen & Bath Industry Show (KBIS) in Las Vegas, Nevada, Feb. 27-29.

“We will continue to introduce smart life solutions across diverse categories, deeply rooted in our understanding of customer lifestyles, seeking to lead the market through thoughtful innovations for a better life,” Lyu Jae-cheol, president of LG’s home appliance and air solution division, said in a statement.

The Smart Bath and Shower Purifier filters out rust or residual chlorine from tap water to reduce skin irritation, LG said. The system features a function to maintain users’ water temperature preferences with a digital display that allows users to check and adjust the temperature.

The system also monitors water usage and provides timely filter replacement alerts to facilitate a consistently pure stream of water.