Whirlpool of India led the domestic appliance market in India with net sales of about 62 billion Indian rupees as of December 2022. It was closely followed by Crompton Greaves and Electronics Mart India at 58 and 54.5 billion rupees respectively. Both Crompton Greaves and Electronics Mart India are Indian companies.

Whirlpool of India

Whirlpool of India Limited is one of the leading manufacturers of major home appliances in India, headquartered in Gurugram. It is a subsidiary of the Whirlpool Corporation from USA. It has three manufacturing facilities in India, located in Faridabad, Pondicherry, and Pune. It primarily manufactures and sells refrigerators, washing machines, air conditioners, microwave, and other small appliances. Its main competitors in the major appliances segment are Korean electronics companies, Samsung, and LG. In the small appliances segment, it also faces competition from Indian manufacturers.

Refrigerator market in India

In 2022, LG was the leader in the Indian refrigerator market with more than 30 percent of the market share. Whirlpool ranked the third following Samsung. It was estimated that the market size of refrigerators was around 9.7 billion U.S. dollars during the same year. The prospect of this segment is of great potential in India, especially considering the increasingly hot summers due to global climate change