Siemens Hausgeraete has opened an online shop on its website that allows German consumers to purchase its entire range of built-in and freestanding appliances. BSH Sales Manager Germany Michael Mehnert calls it an information platform that brings potential buyers closer to the scope of the assortment. Users can select products based on categories, energy efficiency class, price range and availability. Products can be purchased online or through a retailer’s web (e.g. MediaMarkt-Saturn or Euronics