South Korea’s home appliance giant LG Electronics Inc. has launched LG Labs, a playground for those wanting to test unconventional ideas that can add innovation and fun to people’s everyday lives.

LG Labs is now available at LG Electronics’ official website, according to the company’s website on Friday.

There, visitors can find products and services that are very different from LG Electronics’ well-known white goods like refrigerators and washing machines.

That’s because at LG Labs, innovative ideas are vigorously tested and developed into products, services and marketing activities by people both inside and outside LG Electronics, according to the company