The American brand of “small” and “large” household appliances, KitchenAid , has appointed Justin De Lapa General Manager of the EMEA division (small household appliances). He succeeds James Goldsmith who held this position for 7 Years .Our ambitions are great, and my challenge will be to take the brand as far as possible, in terms of sales, notoriety on the food processor but also on the other categories, namely breakfast, coffee and food preparation, to continue to satisfy our consumers as well as possible says Justin De Lapa. He will now be responsible for the strategic vision and the achievement of KitchenAid EMEA’s objectives for the coming years.