Amazon-iRobot: the EU Antitrust

Amazon’s $1.7 billion acquisition of iRobot is subject to an antitrust investigation by the European Union. iRobot which first introduced its Roomba robot vacuum cleaner in 2002 is of interest to Amazon which is already on the market with its products and which could integrate iRobots with the popular Alexa voice assistant.

The British antitrust recently examined the agreement giving its go-ahead but the European Commission’s investigation risks further postponing the effects of the acquisition. The preliminary investigation will conclude in early July, the Antitrust could carry out a supplementary investigation and ask for another 4 months. Amazon announced the deal in August 2022

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