Currys the UK retailer, has today launched its first customer loyalty scheme to support customer retention

Currys Perks was developed for customers by customers. Research was undertaken to curate a loyalty club that shoppers would most value and want to be a part of. The three main benefits are:

Member discounts: Relevant and interesting offers and deals, exclusive to members   

Monthly surprises: From new tech giveaways to a ‘win your basket’ and much more 

Partner benefits: additional perks from some of the biggest brands – starting with free three-month Apple TV subscription