APPLIA Italy condemns planned obsolescence

APPLIA Italy strongly condemns any illegal practice to reduce the life of the equipment.
APPLIA Italia unites companies operating in the domestic and professional appliances sector and represent over 90% of the market. It is part of the Confindustria System and is federated to Anie. It is integrated into the European network of trade associations that make up APPLIA, for household appliances and EFCEM (European Federation of Catering Equipment Manufacturers), for professional appliances for food service and hospitality.
« APPLIA Italia has always focused on some fundamental elements: the value of the reputation of a brand – they declare from the Association -the relationship of trust between producers and consumers and the safety of the latter and that is why we condemn any deliberate activity aimed at artificially reducing the useful life of a product.
The life of an appliance varies depending on many factors that are beyond the control of the manufacturer: maintenance, installation, location, such as a wet room, too cold, too hot or poorly ventilated. What is certain is that the care with which appliances are installed, used and maintained will have a direct impact on their efficiency and longevity.
In a sector where competition is high, to the full advantage of the consumer, it is unthinkable that a manufacturing company can deliberately follow this approach and remain on the market.
The data tell us that the average life of the products has remained stable for about 30 years, that about 1 billion appliances installed in Europe only 0.2% have been requested a repair intervention in the year 2016 and of this the 84% went well.
Clearly the evaluation, even economic, if repairing an old appliance or buying a new one, perhaps more efficient, more sustainable, remains in the hands of the consumer.
In fact, while the price of household appliances has steadily decreased in real terms over the years, innovation, performance and certainly consumption have strongly changed to offer increasingly high-performance products with ever lower environmental impact.
We are convinced that the only thing we need to plan is technological development, innovation and environmental sustainability “.

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