Ironman” Faris Al Sultan is new Miele campaign
Gütersloh, May 26, 2015 No. 061/2015

“Triathlon”: three disciplines for perfect laundry finish – with saving factor
Whether you’re washing, drying or mangling: Who puts on best value results in laundry care, need to excel in all three disciplines. Here Miele Professional now supports its customers with the action “Triathlon”: For orders of selected washing machines, dryers and ironers attractive price advantages apply from 1 June in Germany. The friendly face of the campaign is “Ironman” Faris Al Sultan, winner of the hardest triathlon competition in the world.

Who as Faris Al Sultan the “Ironman Hawaii” won, knows that the successful way to the goal of individually tailored workflows is. In the laundry modern Miele technology guarantees the success of washers with a lot of stamina, fast drying, at the same time protect the laundry, and manage efficient and high mangling of laundry – and ensure the end for exemplary smooth textiles.

The Miele appliances worth from 1 June in several ways: As an action device a washing machine for 6.5 kg load capacity with matching dryers (“Little Giants”) and a rotary iron to hit the market. Only the washing machine offers a price advantage, and together with dryer and lack the savings increased to up to 700 euros.

Even larger units points in addition to the innovative and energy-saving technology now with increased savings factor. Buyer of washing machines, dryers and ironers from different disciplines Bonus amounts are refunded (the so-called “TRIBonus”). Depending on the combination of devices can be up to 1,300 euros savings.

The reimbursement of “TRIBonus” takes place after the purchase directly by Miele Professional. The form for this is available on the Internet at the address http://www.miele-triathlon.de available. Every visitor of this site can also take part in a lottery: first prize is a trip for two persons worth 6,000 euros – for example, to the next “Ironman” in Hawaii.

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About the Company: Miele is the world’s leading provider of premium domestic appliances for the product including cooking, baking, steaming, cooling / freezing, coffee makers, dishwashers, laundry and floor care. Augmented by dishwashers, washing machines and tumble dryers for commercial use as well as cleaning, disinfecting and sterilization equipment for medical and laboratory applications (“Miele Professional”). The company, founded in 1899, has eight production sites in Germany and one plant each in Austria, Czech Republic, China and Romania. Sales amounted to approximately 3.22 billion euros, of which about 70 percent are generated outside Germany in the financial year 2013/14. In nearly 100 countries Miele has its own sales subsidiaries or operates through distributors. Worldwide, the family in the fourth generation company employs 17,660 people, 10,411 of them in Germany. The company’s headquarters is in Gütersloh, Westphalia.