During a capital markets day in Charlotte, NC, on Nov. 20, CEO Keith McLoughlin and other senior officers provided a status update on the Group’s strategy and an overview of the current business
and environment and expectations for next year.

The Swedish-based appliance maker described its core strategy as being based on four pillars: profitable growth, innovation, operational excellence, and people and leadership. The presentations showed how Electrolux creates sustainable economic value with a continuous flow of product innovations, through modularization and through adapting the Group’s manufacturing footprint and cost structure.

The presentations also included an overview of the current business performance for Electrolux. The company said its operational recovery in Major Appliances EMEA (Europe, Middle East, and Africa) is progressing with active product portfolio management and sustainable cost savings.

For Major Appliances North America, the adoption of new energy requirements within refrigeration and freezers has been more complex than anticipated and will continue to have an impact on performance during the final quarter of 2015, and into the first half of 2015.

The performance within Major Appliances Asia Pacific, Latin America and Professional Products continues to be good.

Electrolux expects market demand to be slightly positive, with continued growth in North America and stabilized markets in Europe and in Latin America. Electrolux is expecting a continued slowdown in demand in several markets in Asia/Pacific.

Electrolux expects itself to develop a positive price/mix going into 2015. A negative price trend in Europe should be mitigated by the company’s product mix.

Raw material costs are generally trending down and are expected to have a positive impact year-over-year. The company expects cost savings to be approximately SEK 1 billion (approx. US $133 million) for the full year.

Electrolux continues to step up investments in product development, design, and marketing to support future product launches.

Electrolux is a global leader in home appliances, with numerous brands worldwide, including brands Electrolux, AEG, Zanussi, Frigidaire, and Electrolux Grand Cuisine. It sells more than 50 million products to customers in more than 150 markets every year.