The presentation ceremonies of a host of major marketing awards were held at China International Advertising Festival in Guiyang. The event included the China Advertising Great Wall Awards and Effie China Awards.

These awards included:
• “Haier Brothers under Our Pens,” a creative collection of Haier Brothers’ new images, won the Media Marketing Gold Award of 2014 China Advertising Great Wall Awards
• The “First Marketing Case of Haier Water Boxes at Goodaymart” Program won the Marketing Communication Gold Award of 2014 China Advertising Great Wall Awards
• The 2014 Haier World Cup Marketing Program won the Marketing Communication Gold Award of 2014 China Advertising Great Wall Awards
• “New Year Home” Interactive Communication Program of Casarte Brand won the Interactive Marketing Silver Award of 2014 China Advertising Great Wall Awards
• “Hugging Little Light Man” Public Communication Program of Haier Brand won the Creative Gold Award of 2014 Effie China Awards
• “Hugging Little Light Man” Public Communication Program of Haier Brand won the Brand Public Service Bronze Award of 2014 Effie China Awards
• “Stay away from Air-Condition Diseases, Enjoy the Football Night” Program of Haier Tianzun Air Conditions won the Media Innovation Silver Award of 2014 Effie China Awards
• “Stay away from Air-Condition Diseases, Enjoy the Football Night” Program of Haier Tianzun Air Conditions won the Marketing Communication Silver Award of 2014 China Advertising Great Wall Awards
• “Tribute to Original Flavors” Interactive Communication Program of Casarte Refrigerators won the Household Appliance Bronze Award of 2014 Effie China Awa