Haier says that it has raised the stakes in customer satisfaction by giving the compressors in its latest high-capacity refrigerators a lifetime guarantee.

The warranty offers a lifetime’s cover on the compressor, which, Haier points out, this is one of the key components in a refrigerator, as it is at the heart of the cooling system.

Said Jean-Franck Badalian, marketing general manager for white goods at Haier Europe: “The introduction of a lifetime refrigerator compressor warranty from Haier has come about after careful consideration of the specific needs of our customers.”

He added: “The new guarantee coincides with the launch of our latest ultra-large capacity refrigerators and that is no accident. They are wider (1,005mm) and higher (900mm) than most refrigerators, but the standard depth of 760mm means these refrigerators fit perfectly into the modern kitchen. These products are designed to have a longer than average lifespan so the warranty makes sense.”

The new refrigeration line offers storage capacities of up to 792 litres.

Apart from the compressor, Haier cooling products also carry a two years’ manufacturer warranty.