American small kitchen appliance brand Bella has launched in the UK.

Targeted at consumers aged 18 to 35 – the ‘millennial generation’ – Bella products will initially only be available through Argos, but there are plans to widen the distribution at a later date.

The first Bella products available in the UK will be the mid-market Linea collection, comprising a stainless steel kettle (£54.99), a matching four-slice toaster (£59.99), an espresso coffee machine (£74.99) and a high-power 1,000W whole-fruit juicer (£149.99). There is a choice of two colours – red and chrome or black and chrome. More products and ranges will follow in early 2015, including slow cookers.