Circularity is often framed as a long‑term goal, but in reality, it’s already happening—and at scale.

Across the home appliance sector, hundreds of millions of products are repaired, maintained, and kept in use every single year. Instead of being discarded, they’re given a second life.

This ecosystem doesn’t happen by accident. It relies on strong repair networks, accessible spare parts, solid warranties, and product designs that make repair both possible and worthwhile. Today, appliance repair and servicing has grown into a billion‑euro industry of its own. 🛠

This is circularity in action: not asking consumers to change their behaviour, but creating better products and smarter systems that naturally support longer lifespans.

To build on what already works for consumers, Europe now needs an EU Action Plan for the Home Appliance Industry—one that champions repairability, durability, and fair competition.

👉🏼 Explore the campaign and proposals: