APPLiA’s Director General Paolo Falcioni, took the stage today at the Appliance & Electronics World Expo (AWE) 2025 Summit in Shanghai 🇨🇳, hosted by the China Household Electrical Appliances Association (CHEAA).

The discussion tackled critical challenges in the home appliance sector, including the effects of globalisation, market competition, and the shifting regulatory environment. At the heart of the conversation was the importance of ensuring fair competition through the alignment of global standards on product safety, energy efficiency, and environmental sustainability.

As the global market becomes more interconnected, working together is key to addressing challenges and fostering progress.