Pasell’s new plant in Manisa, Turkey, once again shows the company’s ability to follow the customer to the places where production takes place. But that’s not all. Pasell, in fact, also supports home appliance players with its know-how, gained in fifty years of activity.

For more than two decades, Pasell has demonstrated its ability to successfully undertake internationalization paths to support customers abroad as well. The Italian company, whose core business is counterweights for washing machines, has gradually extended its presence in the main European household appliance markets, flanking its production site in Forino, in the province of Avellino, with factories in Poprad (Slovakia), Radomsko (Poland ) and Istanbul (Turkey). Just in the latter Country, Pasell is opening a new plant, in Manisa. It will replace the one located in Istanbul. The reason for this choice is explained by Francesco and Roberto Amitrano, CEO and President of Pasell, respectively. In the case of Manisa, our new factory will specifically serve customers Arçelik (Beko Europe) and Vestel, two giants in the world of household appliances.