LG Electronics India has started a new business of rental of appliances in India which it intends to take to all sales channels as per it’s just filed draft red herring prospectus (DRHP), even when it fears that its South Korean parent in future could separately start other businesses in India which could compete with them since there is no exclusivity arrangement between them.In the DRPH filed on Friday ahead of its initial public offering (IPO), LG India said its subscription services such as long term appliance rental programme will help to get additional revenue. The company last month test launched the subscription services at select LG exclusive stores targeting premium consumers, it said.

“We plan to roll this out across our distribution network, which we believe will enable us to offer differentiated services, enhance consumer satisfaction and drive sales to consumers,” the company said. LG is India’s largest home appliance manufacturer with market leadership in refrigerators, washing machines and microwave ovens