The first eight months of this year, China’s home appliance exports soared by 14.7% compared to the same period last year. This growth was primarily driven by the global expansion of Chinese companies and increased external demand, although this demand may weaken in the future.Chinese home appliance manufacturers have reported that revenue from overseas markets has become a crucial source of income in the first half of this year. For instance, Haier Smart Home’s net profit surged by 16.3% to CNY 10.4 billion (USD 1.5 billion), with operating revenue increasing by 3% to CNY 135.6 billion (USD 18.8 billion). Notably, its overseas income grew by 3.7%, accounting for more than half of its total revenue, while domestic market revenue rose by only 2.3%.

Similarly, Xinbao Electrical Appliances, a leading exporter of small home appliances, experienced an 11.2% rise in net profit to CNY 442 million (USD 62.3 million) and a 22% increase in operating revenue to CNY 7.7 billion (USD 1.1 billion). Its income from overseas markets surged by over 70%.

Guangdong Bangze Chuangke, another key player, attributed its core growth to its factory in Vietnam, which has helped secure more external orders. Chairman Xu Ning mentioned that while the home appliance market remains relatively stable, the boost from external demand might weaken due to tariff risks and fluctuations in the Chinese yuan exchange rate.

Shi Yonghong, vice president of the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, noted that export growth to Europe and the United States was minimal in the first half of the year. However, exports to major developing markets, especially in regions where Chinese home appliance makers have invested, such as Vietnam, India, and Mexico, continued to grow.