Across Europe, laundry routines are evolving. A remarkable 58% of wash cycles now finish in under 90 minutes, with one in three wrapping up in less than an hour. And here’s the bonus: lower temperatures are becoming the norm — a win for both your wardrobe and energy savings.

⏰ Morning Loads Lead the Way

When do most people hit ‘start’ on the washing machine? Before noon. In fact, 54% of the 15,000 Europeans we surveyed prefer to do laundry in the morning. It’s no surprise — with hybrid work schedules and jam-packed mornings, speed and efficiency are more essential than ever.

✨ Quick Doesn’t Mean Compromise

Think fast cycles mean sacrificing cleanliness? Think again. Electrolux’s UltraQuick 49-minute program uses smart pre-mixing technology to deliver top-tier stain removal — all in under an hour at just 30°C.*

📊 Want More Insights?

Dive deeper into the data and discover how laundry habits are shifting across the continent in the full Truth About Laundry Report.

https://admin.betterlivingprogram.com/wp-content/uploads/2025/08/Truth-About-Laundry-2025.pdf