Startup EverEver has officially entered the race to acquire Brandt, unveiling a bold plan to revive cooking appliance production at the historic Vendôme site. The proposal centers on a sustainable, economically viable industrial model designed to rebuild local manufacturing and create long-term value.
If successful, the relaunch would begin with cooktop production, followed by a gradual expansion into ovens in 2028. Founder Martin Hacpille envisions a fully operational industrial hub by 2029, with the potential to generate nearly 150 new jobs.
The deadline for bids on Brandt’s assets is Friday, January 29th. EverEver’s announcement follows the earlier submission by Metavisio–Thomson Computing, led by Stephan Français in December. Unlike its competitor, EverEver’s strategy combines distribution partnerships, durable product design, and crowdfunding to build momentum.
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A Mission Rooted in Durability and Local Manufacturing
“Since day one, EverEver’s mission has been to design and deliver durable, aesthetically pleasing, upgradeable, and locally manufactured household appliances,” says Hacpille. “Our products stand as a true alternative to disposable culture because they are repairable.”
He emphasizes that the takeover aligns perfectly with EverEver’s values:
– Controlled restart to ensure long-term sustainability
– Gradual ramp-up to protect the business model while strengthening local production
– Ambition to expand across the full household appliance spectrum, from dishwashers and washing machines to dryers and refrigerators
“This takeover is a starting point, not an end in itself,” Hacpille adds. “Our ultimate goal is to establish EverEver as a leader across the entire household appliance market.”
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Why It Matters
– Job creation: Nearly 150 positions by 2029
– Local impact: Reviving the Vendôme site with sustainable production
– Market ambition: Expanding beyond cooktops and ovens to a full appliance portfolio
– Consumer value: Durable, repairable products designed to challenge throwaway culture
EverEver’s bid signals more than just industrial revival—it represents a commitment to reshaping the future of household appliances with sustainability at its core.
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EverEver the first French factory
For several years, the EverEver company has been developing its project for a dishwasher built to last 20 years, eco-designed, easily repairable and manufactured in France. Today, this funding from Bpifrance will help EverEver launch its first production site in France in 2025 in the Vannes metropolitan area, in Morbihan. ” This investment is crucial to meet the growing demand for sustainable household appliances,” emphasizes Martin Hacpille, founder of EverEver. It will allow us to produce in large series while remaining faithful to our commitments in terms of sustainability, repairability and minimal environmental impact .”
A production manager has been hired and is already working on the project to create this factory. In addition to creating direct jobs, this project will also strengthen the local economy and industry. It should be remembered that the manufacture of Albert, the sustainable dishwasher, will be based on collaboration with a network of local subcontractors with whom partnerships have already been established. ” Today, after a long period of work and testing, 100% of the parts of the device are known and ready to be launched ,” says Martin Hacpille
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