BSH Home Appliances Group closed the 2025 fiscal year with €15.0 billion in sales. Adjusted for currency effects, this reflects a slight 1.6% dip, though local‑currency growth reached 2.8%. The company saw positive momentum in North America, Europe, and Emerging Markets, while Greater China remained challenging.

Regional Highlights
North America delivered strong results, with over 5% growth in local currency and continued market‑share gains. Premium brands Gaggenau and Thermador, along with built‑in refrigeration and gas cooktops, drove performance. BSH also strengthened the Bosch brand and its overall competitiveness in the region.

In Europe, sales rose 1.2% despite ongoing price pressure. Built‑in appliances grew 4%, supported by solid demand in Germany, the UK, Spain, the Netherlands, and Italy.

The Emerging Markets region posted 2.3% growth—and an impressive 24% in local currency—across Turkey, Eastern Europe, the Middle East, India, and Africa. BSH also advanced its footprint with a new factory in Cairo. India will become an autonomous region in 2026 due to its scale and strategic importance.

Only Greater China declined, with sales down 7.1% amid persistent market weakness, though BSH maintained its leading position among non‑Chinese manufacturers.

Product Category Trends
Most categories showed resilience in 2025:

– Cooking appliances returned to growth: ovens up 2.0%, hobs and extractor hoods up 2.6%, with rising demand for hobs with integrated ventilation. 
– Dishwashers grew 2.1%. 
– Small appliances held steady at +0.1%. 
– Customer Service revenue edged up 0.3%, reinforcing BSH’s focus on product longevity and customer satisfaction.

Cooling (–4.0%) and laundry (–1.0%) declined, largely due to intense competition in Greater China.