BSH Home Appliances has welcomed back a familiar face: Bruno Piquand has been appointed Western Europe Marketing Director for Gaggenau, the group’s premium home appliance brand. Although the official announcement came in early December, Piquand stepped into the role at the start of autumn.

In his new position, Piquand leads marketing strategy across France, Belgium, and the Netherlands. His mission is clear: to reinforce Gaggenau’s position as a leader in the luxury appliance market. This includes cultivating strategic partnerships, deepening customer engagement, and strengthening ties with B2B stakeholders such as kitchen specialists, interior architects, and designers.