Under the theme “Time Forged, Vision Forward,” Morphy Richards marked its 90th anniversary at AWE 2026 with major product debuts and an AWE Innovation Award for the Kitchen Master 2‑in‑1 Mixing Fryer.

The brand showcased three flagship launches: 
– the Fully Automatic Coffee Machine with hot‑and‑cold dual extraction, 
– the InfuseChill Flavoured Ice Maker, introducing customizable multi‑flavour ice, 
– and the Fully Automatic High‑Speed Blender, offering one‑touch heating, blending, dispensing, and sanitizing.

The award‑winning Kitchen Master impressed with its spatial‑folding design, integrating mixing and frying into a compact, streamlined workflow tailored for modern, space‑conscious kitchens.

Celebrating nine decades of engineering heritage and global growth, Morphy Richards reaffirmed its commitment to More Stylish, Higher Quality, Smarter innovation—continuing to shape the future of everyday living.