Dreame’s latest product launch made waves, introducing over 30 innovations spanning smart cleaning, home appliances, personal care, and wellness. While the tech upgrades impressed, the real headline was Dreame’s bold shift—from a single-category smart cleaning brand to a full-fledged smart home ecosystem. This strategic expansion signals Dreame’s intent to redefine how we live, clean, and connect at home.However, Dreame’s entry into the white goods market, including refrigerators, washing machines, and air conditioners, is indeed late. Haier, Midea, and Gree, the three major white goods companies, have already established strong competitive barriers. Tech companies like Xiaomi are also accelerating their penetration through their ecosystems, making it difficult for Dreame to break through
