The 15 leaders of top EU appliance brands sounded the alarm in an open letter to European Commission President Ursula von der Leyen calling for a dedicated EU Action Plan for the home appliance industry.

Home appliances are essential to modern life. They keep food safe, enable hygiene, preserve health, and help millions of Europeans reduce energy bills and emissions every day. Behind these products stands a strategic industrial sector that contributes €79 billion to the EU economy, supports 1 million jobs, and operates 130 factories across Europe designing, engineering, and manufacturing in Europe, for Europe and the world.

Despite its significant contributions, the sector is being overlooked in the EU’s industrial strategy and is under serious strain.

Rising energy costs, fragmented regulations, overlapping standards, and growing global trade tensions are putting pressure on European manufacturers,  pushing some companies to relocate production outside Europe.

👉 It’s time for the EU to prioritise and protect this essential industry.

Take a closer look at the full letter below 👀
Explore the proposed Action Plan: https://www.applia-europe.eu/news-applia/open-letter-from-eu-appliance-industry-leaders-to-european-commission-president-ursula-von-der-leyen