At the 2025 AWE Summit Forum in Shanghai,  Matthias Metz CEO shared how BSH is shaping markets in China and beyond. For us, this means operating globally while developing products tailored for local needs.

Our global brands #Bosch, #Siemens and #Gaggenau are trusted by millions of consumers worldwide, delivering exceptional product experiences. For example: Our next-generation dishwashers with targeted pre-wash technology, or our built-in water purifiers with advanced filtration systems under our brands Bosch and Siemens – both developed for the Chinese market in our Global Research and Development Center in Nanjing.

BSH continues innovating, shaping the future of the home appliance industry — in China, and gloConsumerHappinessbally – through our local for local strategy. 

By driving innovation, localizing production, and delivering high-quality solutions, BSH strengthens its global leadership with a clear ambition to drive # and #CustomerSuccess. At #TeamBSH, we collaborate across markets, cultures, and industries to improve quality of life at home.