The Bora Truck Tour 2025 kicked off in February from Germany and will cross 12 European countries to inspire the public with its innovative premium built-in appliances.
As many as 45 events in 12 countries in 2025 , organized in collaboration with local partners or retailers to let customers experience first-hand, thanks to engaging show cooking, what until now they had only seen in commercials: this is the DNA of the Bora Truck Tour, the event that started in February from Germany, from the headquarters in Raubling and then touched Poland and Slovenia, Italy, Slovakia and Austria before returning to Germany and heading to Finland for a further transfer to Ireland, the United Kingdom and France before returning to the company headquarters, at the foot of the Bavarian/Austrian Alps.