Bora has kickstarted 2025 with an innovative multimedia campaign aimed at amplifying brand awareness and driving retail sales.

This campaign showcases Bora’s holistic kitchen concept, offering extraordinary products for extraordinary experiences. The portfolio now includes steam ovens, cooling appliances, cleaning and washing-up systems, lighting, and accessories, in addition to the renowned, cutting-edge cooktop extractors. The campaign underscores how this comprehensive product range delivers complete solutions for storage, marinating, cooking, baking, roasting, steaming, cleaning, vacuum sealing, and lighting.

Building on the success of previous campaigns, which reached millions of consumers, this multimedia initiative highlights Bora’s steadfast support for its international retailer network and its commitment to mutual business growth. The curated package of digital, analogue, and point-of-sale measures aims to enhance Bora’s brand recognition, boost product demand, and attract more consumers to showrooms.

At the heart of the campaign are new TV adverts, set to air over several weeks in five European countries. These engaging commercials are projected to reach over 97 million viewers in the UK alone during January and February. The campaign will also feature on Bora’s Facebook, Instagram, and YouTube channels, supported by SEO, dedicated POS material, and print adverts.