This February 25-27, Whirlpool’s exhibit at the Kitchen & Bath Industry Show (KBIS) in Las Vegas promises to dazzle attendees with a spectacle akin to the vibrant host city itself.

Visitors to Booth W1801 in the West Hall of the Las Vegas Convention Center can anticipate immersive, sensory experiences that bring to life the newest Maytag and Whirlpool product lines.

**See Me, Feel Me**
Maytag’s theme of power and performance will come alive with striking imagery such as “icy visuals” to highlight the Arctic Blue side-by-side refrigerator with its quick-chill PowerCold feature, and “furry finishes” showcasing the front load Pet Pro laundry system. Visitors will “see, hear and feel” other innovations, including a 30-inch-wide gas range with grill mode and an advanced drying system dishwasher with a PowerBlast cycle to tackle stubborn food residues.

“KBIS 2025 is the perfect opportunity for Maytag to demonstrate the next level of performance,” said Lindsay Jones, Maytag integrated brand manager. “We’re excited for visitors to immerse themselves in an environment that taps into every sense, showcasing how its appliances not only meet the needs of today’s households but exceed expectations in power, design and durability.”

**Oops! …**
Whirlpool’s segment will feature creative installations and interactive exhibits that highlight how real-life family challenges inspire the design and technology behind their products. Among these is “The Hallway of Mishaps,” a larger-than-life installation of museum-style exhibits depicting common household mishaps like “burnt breakfast-for-dinners” and “forgotten sweaters stinking up the washer.”

Conversely, the “Gallery of Care” will invite guests to interact with engineer-led videos, guiding them through the new appliance lineup and demonstrating features that enhance everyday life. These appliances include a smart, front load, Energy Star-rated laundry pair with a FreshFlow vent system and steam refresh cycle; a 30-inch electric smart range with air-cooking technology and WipeClean coating; and a 36-inch-wide counter depth French door refrigerator.

“Whirlpool appliances aren’t just made to help care for families every day; they’re made by people who care for their families every single day,” said Brianne Lemmen, kitchen brand manager. “Our goal in 2025 and beyond is to create products that help keep families on track, whatever life throws their way, and our booth at KBIS will showcase just that.”