For Beko, the EspritCuisine show was an opportunity to unveil its latest historical performances and its design and technological innovations for kitchen designers. Its Midnight range and its new products in the refrigeration and washing segments are the perfect illustration of this. Not forgetting the environment, which remains a major priority for the Group.

In 2024, Beko reached a strategic milestone in the kitchen fitters market. After being number 1 in sales volume since 2022, the manufacturer recently won first place in value, recording a 2.7-point increase in market share over the last period Jan-Sept 2024. In the built-in market, the brand is also performing well. “The built-in market remains a strategic focus. Beko has adapted to the needs of kitchen fitters, in terms of services and logistics. Its offering and positioning meet the current demand of professionals and consumers alike, looking for an attractive quality-price ratio ,” says Valérie Rousseau , Communications Director. With its new signature “En confiance avec Beko”, the manufacturer is focusing on four pillars: reliability, eco-responsibility, healthy living and technological leadership. An ambitious positioning, illustrated at EspritCuisine.

Cooking: a segment driving innovation

At the show, Beko unveiled some particularly promising technological innovations. Already presented at IFA 2023 and EuroCucina 2024, the Midnight capsule collection , awarded the iF Design Award 2024, embodies its new ambitions. It is made up of built-in appliances with a matt graphite finish and an intuitive user interface. Among the flagship products, the Split&Cook oven, which allows two dishes to be cooked simultaneously at different temperatures without mixing flavors, thanks to a double independent cavity. The ovens also offer innovative technologies such as VapeurDirect – with a steam generator allowing two levels (40% and 80%) – and AirFry, which guarantees crispy preparations with little fat. In addition to these two ovens, the range is completed by a 60 cm induction hob and a 60 cm inclined hood. “Its design fits perfectly with the trend for dark but also contrasting kitchens since white kitchens are still the ones that sell the most ,” recalls Valérie Rousseau.

Technologies and environment, at the heart of washing and refrigeration

In the washing segment, Beko presented its new integrated and freestanding dishwashers equipped with a heat pump. By passing through the entire heat pump system, the heat carrier fluid heats the water instead of the heating element. This allows for less energy consumption and a class A-20%. Other models are also innovative, with a SaveWater system that saves up to 758 liters of water per year.

Finally, refrigerators are not left out, with technologies such as AeroFlow which preserves the nutritional value of food, and multi-door models or even fully integrated 70 cm models incorporating HarvestFresh technology.

Increased concern for the environment

More generally, Beko’s environmental commitment is reflected in concrete initiatives. The company recycled 10 tons of used fishing nets in the manufacture of its ovens in 2023, 753 million plastic bottles in its appliances, and is developing technologies such as SaveWater and HarvestFresh. The latter even reproduces solar cycles to preserve the vitamins in fruits and vegetables.