Chinese home appliance maker Hisense Group has accelerated steps to expand its footprint in Europe, Africa, the Americas, the Middle East, Australia and Southeast Asia and ramped up its investment in technological innovation to target high-end markets abroad.

Jia Shaoqian, chairman of Hisense, said the company has set up 26 R&D centers, 36 industrial parks and production bases and 64 overseas branches across the globe.

Jia also highlighted the company’s determination and commitment to pressing ahead with its globalization strategy.

Jia said the company has established a complete industrial system, including R&D, production, sales, supply chain and services, while making forays into overseas markets, in order to better serve local markets and consumers. It aims to strengthen capacities in localized manufacturing, research and development, and talent cultivation.

Hisense’s revenue reached 202.2 billion yuan ($28.6 billion) in 2023, while its overseas sales stood at 85.8 billion yuan, accounting for more than 42.5 percent of the company’s total revenue.